#WDC378: Project X 2014 (PharoX)

10 Days to go
R6,050 raised of
R100,000 target
Art & Photography
 
 
 

About this Project

Pharox 2014: a shining star on Signal hill, lighting and igniting pride from Green Point to Grassy Park, and built with pieces of our past to ignite pride in our present. When dismantled it will light the homes of 4000 people for 25years into the future.

Light this light! Ignite our pride! Invest in, and become part of, this incredible installation art structure, that will be visible throughout Cape Town, become an icon of a special year, and once it is brought down bring 25 years of light saving to hundreds of homes in Khayelitsha township.

Already a potent collaborative piece, with architects Mokena Makeka, South African National Parks, Azapi and Kilowatt AV lending their incredible skills to this unique project, we’re inviting you, to join us in the art of making PharoX2014 happen. And to know that not only will you be part of creating something truly visible, this piece will contribute to our community in so many long terms ways:

Fund a Pharox light bulb, which lasts for 25 years – at the end of the project these bulbs will be given to homes in need: not only do they save the houses needing to buy new bulbs for 25 years (so saving the purchase of approximately 52 lightbulbs) they also use up to 80% less electricity for a generation. Talk about eco friendly and efficient house keeping!

Once a month a project that is important to a Cape Town community will be given the gallery created by supporting the Star, for an event, or exhibition.

Project X 2014 (PharoX) Milestones:

We intend to raise R1,000,000 through our community to fund the bulbs and the exhibition space.

Milestone 1 → We reach this Milestone and our project is a-go!

Milestone 1: R100,000 (400 LED’s)
Fund the 1st Phase: containers, meeting space & ‘heart star’.

Once we successfully reach Milestone 1, we receive R10 000.00 match-funding from World Design Capital: Cape Town 2014.

Milestone 2: R600,000 (2,400 LED’s)
Fund the 10 story LED Star, Exhibition Space & a venue manager.

Milestone 3: R1,000,000 (4,000 LED's)
Just because its recycled & conservation centred, doesn’t mean it can’t be World Class – slick, impressive, landscaped, staffed and captivating.

Why Pharox?

Pharox or Pharos was the lighthouse of Alexandria; One of the seven ancient wonders of the world, also on our African continent. PharoX 2014 throws light at the feet of one of the seven natural wonders of the world, Table Mountain and it’s its light shines over the Mother City – the site where humans first began their journey as humans.

By incredible synergy, the light-bulbs needed to create this work of art, were also called “Pharox”!

The Design:

A 10 story lightweight structure in the shape of a star, or star tetrahedron for those left brainers out there. While its scale is designed to be seen from as far as possible, the inner ‘heart star’ made from the original Robben Island Prison fencing is designed to be appreciated up close, and the recycled ship containers utilised for gatherings and sharing.

Layers of meaning:

The design and choices made in the creation of this art piece has many layers, each contributing to why it ‘talks’ as a beautiful and contemporary art installation piece. Visit our website, or like us on Facebook as we unwrap this present gift piece by peace.

The artist, Chris Swift:

Chris Swift, has intiated this incredible collaboration, you’ll know him as the artist who created Nelson’s column, or the glowing, huge Christmas tree in the Company Gardens, made up from cable drums and Robben Island fencing – (missed it last year? You’ll see it lit up again this Christmas.) Swift is known for his involvement in many of Cape Towns most exciting and cutting edge endeavours, including being a consultant for the World Design Capital 2014. A talented installation artist he is known for spotting important heritage symbols - having rescued the fencing, about to be thrown away and utilizing it in many of his arts works and setting up Riact. You can spot one of his latest works at the Civic centre, a tribute to Nelson Mandela – his cell recreated with the same Robben Island wire that confined the prisoners to the island.

You can also visit his latest exhibition “The void” running from 17 August to 17 September 2013 at Commune.1 on Wale Street, Cape Town.



Get Involved


Here are some great ways to get involved with the project and help out:
If you have...
2 minutes –
Shed the light - tell someone about the project:
www.thundafund.com/projectx

Check out: www.projectx2014.co.za
5 minutes –
Don’t be selfish… share this ProjectX2014 page on your Facebook feed, #projectx2014 in a tweet, link it to any of your social media sites, send out an email… Enjoy good karma!

ProjectX 2014 social media:
www.facebook.com/pharox2014
www.twitter.com/art4possibility
15 minutes –
Think ProjectX2014 is brilliant? Why not chat about it personally with the artist, Chris Swift? Send him an email, have a chat, find out personally what’s of interest, what’s working, what’s not… chris@projectx2014.co.za
A few hours –
Love ProjectX2014 and want to set up something similar in your community? Or do you know of a group who’d really love to promote the project to a wider audience or join the Projectx2014 team to see the real in’s and out’s of what they are producing…? Contact: team@projectX2014.co.za
A regular time commitment –
Many hands make ‘light’ work – all skills, expertise, time and energy welcome… Contact: team@projectX2014.co.za.
 

Read More


ProjectX artist, Chris Swift, with his 'Mirror Star', a top of Signal Hill.
Chris Swift's artistic impression of ProjectX 2014.
A Pharox light bulb lasts for 25 years – they also save up to 80% less electricity for all those years, saving the purchase of approx. 52 light bulbs.
 

About Us


Project Contact Details
Christopher James Swift
chris@projectx2014.co.za
Organisation Details
Project X 2014
Keeping it local in:
Cape Town, Western Cape
., SOUTH AFRICA

Check Out:
www.projectX2014.co.za

Company #.

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Back This Venture
Light Bearer
R50
For anyone who would love to put a little something towards a lightbulb to show their support... Online shout-out in return!

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Cheerleader
R100
ProjectX light-up ceremony! You are invited to be there when we turn on the lights.

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Limited : 96 out of 100 available
3 Backers Purchased 3 Units
International Delivery
R200
An additional R200 will need to be added to your purchase if you'd like to receive your Project X rewards outside of South Africa - this includes:
• Shaker

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0 Backers Purchased 0 Units
Player
R250
• 1x Pharox P400 LED light, which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project.

You get to feel warm and fuzzy next time you switch on a light in the knowledge that you’ve just saved someone 80% electricity and contributed to the possibility of a landmark insignia for the World Design Capital 2014.

You have bragging rights to point out the PharoX2014 on signal hill and tell your friends you were part of that brilliant beacon of light.

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9 Backers Purchased 9 Units
Mover
R500
• 2x Pharox P400 LED lights. which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project;

• Receive a digital print of Christopher Swift’s photographic artwork ‘Milkyway’ emailed to you.

Feel warm & fuzzy for lighting up 2 rooms with 80% energy savers and qualify for bragging rights when you see the PharoX2014 lit up on Signal Hill as part of the World Design Capital and South Africa’s 20th anniversary as a democracy.

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Limited : 996 out of 1000 available
3 Backers Purchased 3 Units
Shaker
R1,000
• 4x Pharox P400 LED lights, which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project;

• Receive a digital print of Christopher Swift’s photographic artwork ‘Milkyway’ emailed to you and,

• A small memento 10cmX5cm piece of original Robben Island Prison fencing (the very same that held Nelson Mandela captive) from RIACT.

And of course feel warm & fuzzy for lighting up a home with 80% energy savers and brag to all your friends that you were part of the PharoX2014 on Signal Hill when it gets erected.

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Limited : 97 out of 100 available
2 Backers Purchased 2 Units
Go Getter
R10,000
• 40x Pharox P400 LED lights, which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project;

• Receive a RIACT collectable box set of a unique section of Robben Island Prison fencing (the very same that held Nelson Mandela captive), serial coded and accompanying Certificate of Authenticity.

• As well as a digital print of Christopher Swift’s photographic artwork ‘Milkyway’ emailed to you.

And of course feel warm & fuzzy for lighting up 10 homes with 80% energy savers and brag to all your friends that you were a big part of the PharoX2014 on Signal Hill when it gets erected.

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Limited : 25 out of 25 available
0 Backers Purchased 0 Units
Ground Breaker
R30,000
• 120x Pharox P400 LED lights, which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project;

• A motivational talk by the artist, Chris Swift, at a venue of your choosing;

• 5x RIACT collectable box sets of unique sections of Robben Island Prison fencing (the very same that held Nelson Mandela captive), serial coded and accompanying Certificate of Authenticity;

• A digital print of Christopher Swift’s photographic artwork ‘Nelson’.

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Limited : 10 out of 10 available
0 Backers Purchased 0 Units
Heavy Hitter
R50,000
• 200x Pharox P400 LED lights, which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project;

• Receive honourable mention;

• 1 of Chris Swift’s large ‘Speech Bubbles 2013’;

• A motivational talk by the artist at a venue of your choosing;

• 5x RIACT collectable box sets of unique sections of Robben Island Prison fencing (the very same that held Nelson Mandela captive), serial coded and accompanying Certificate of Authenticity;

• A digital print of Christopher Swift’s photographic artwork ‘Nelson’.

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Limited : 5 out of 5 available
0 Backers Purchased 0 Units
Blazing Comet
R100,000
• 400x Pharox P400 LED lights, which will 1st be used in the ProjectX installation & then donated to the Khayelitsha Peoples Housing Project;

• Receive honourable mention in all communication and PR;

• 1 of Chris Swift’s large ‘Speech Bubbles 2013’;

• A motivational talk by the artist at a venue of your choosing;

• 5x RIACT collectable box sets of unique sections of Robben Island Prison fencing (the very same that held Nelson Mandela captive), serial coded and accompanying Certificate of Authenticity.

• A choice of ‘Milkyway, Invictus or Nelson’ digital print of Christopher Swift’s photographic artwork.

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Limited : 5 out of 5 available
0 Backers Purchased 0 Units
Supernova
R300,000
• Receive Major Sponsor status;

• Honourable mention in all communication and PR;

• 1 months full use of the venue;

• 10x RIACT collectable box sets of unique sections of Robben Island Prison fencing (the very same that held Nelson Mandela captive), serial coded and accompanying Certificate of Authenticity;

• An edition of Christopher Swift’s ‘The Pen is Mightier than the Sword (46664)’ 2.4m x 2.4m x 2.4m – Nelson Mandela’s prison cell made to scale from the Robben Island Prison fencing;

• Motivational talk by the Artist at a venue prescribed;

• Free event consultation by Kilowatt AV, as well as other rewards from the institutional partners – to be negotiated.

• And of course, complete bragging rights to all your friends, colleagues and competitive entities that you were are the Major Sponsor of the PharoX2014 on Signal Hill when it’s erected.

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Limited : 1 out of 1 available
0 Backers Purchased 0 Units

Milestones
R100,000
Milestone 1
Fund the 1st Phase: containers, meeting space & ‘heart star’.
R600,000
Milestone 2
Fund the 10 story LED Star, Exhibition Space & a venue manager.
R1,000,000
Milestone 3
Just because its recycled & conservation centred, doesn’t mean it can’t be World Class – slick, impressive, landscaped, staffed and captivating.
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